A thumbs up, a like, a flame. On most social media, reacting takes half a second and is forgotten just as fast. We thought: this can be more personal. So in Blybahn, you react with a sticky: a digital note you stick on a friend's post.
Write something sweet, draw a doodle or turn it into a little work of art. 🎨 Every sticky is different, because you make it. That's more fun to give and even more fun to receive. Let's be honest: a drawing from your best friend says more than the ten-thousandth heart. Exactly our mission: making social media truly social, real and creative again.
The idea came out of one of our Zooma Knowledge Days. A team of experts from our parent company spent a day experimenting with all kinds of ideas, and this was the best one! The very next week we put a team on it, built the first version and took it live. We're pretty proud of that!
And we're far from done. More kinds of stickies are on the way: a video sticky, a voice message, a Spotify sticky and much more. And we're working on something with AI, but that's still top secret :-) Forget the like. Give a sticky.
